What does your business card say about you?

When planning a good business card, you want to include the important facts, plus a “hook” or catchy phrase, an image, or other memorable item. Obviously, the most basic card will have the company name, contact information, and some indicator of the nature of the business. The next addition usually is a company logo, or text phrase.

There are options for color that are useful. For example, card stock does not have to be pure white; there are other business card papers that can help the business card gain attention. A good ivory, a texture, or sometimes a colored paper can be impressive and memorable. Use color sparingly, but wisely. Text should be as large as possible for the company name, with a smaller size used for the contact information.

Standard sizes are basic, but there are options for larger cards, and fold over cards that will hold more information. A problem could arise if the finished size is non-standard and will not easily fit into wallets, Rolodex files, or business card holders.

This is why you might want to consider using something different than a standard business card. Business cards that are in more than just the traditional format can serve your business well. You may consider adding these or replacing your current business card. A magnetic business card or a calendar with your business information are two great non traditional choices. No matter what you choose remember to view samples, and use what looks and works  best for your business.